CHOI'CE Cake & Coffee

CHOI'CE brings the Korean cake aesthetic to New Malden's Kingston Road — clean lines, pastel colours, and that distinctive minimalist look that photographs beautifully. These are celebration cakes for people who want something more refined than the usual buttercream-heavy options. The operation is focused on custom orders. You won't find a cabinet full of ready-made options; instead, you're ordering ahead for birthdays, anniversaries, or any occasion that deserves something special. The Korean approach to cake design shows in every detail — fresh fruit arranged just so, cream piped with precision, decorations that enhance rather than overwhelm. The cafe itself is cosy, offering coffee alongside the cake business. But the main draw is the custom work. Give them a few days' notice and describe what you're after — they're good at bringing ideas to life. **Local's Tip:** Check their Instagram for recent designs before ordering. Allow at least 5 days for custom cakes.